How many people are looking at my site?
How are they finding it?
Has my new promotion worked?

These and many more questions about your site can be answered- along with recommendations to do something about what we find. Get the most out of your site and learn how the market is using it.

session vs hits in statistical analysis

Sessions is the most important general measure of the site performance. It simply describes how many visitors came to the site during a defined period (a session begins when one of your pages is opened and it ends when the site is closed). When comparing your site to others- sessions is the measure to use.

Hits is an overused term that has very little meaning to anyone not intimately familiar with the structure and long term usage patterns of a particular site. Hits does not measure how many people looked at your pages, it is simply the number of times your site has to ask for information from the hosting server. Hits are a function of sessions, time spent per session, pages viewed per session and the structure of a page (some pages have lots of pictures which means the site must ‘hit’ the server more often for this information). It is a good summary figure if you are comparing long-term performance of the same site (tells you general activity trends), but is near useless for comparing between 2 separate sites.

Contact our Marketing Manager, David to find out more or to view this example.