Smartype director, Sue Wickenden, features in Derryn Heilbuth's latest book 'Earning Money From Home'.

Asked to feature as an industry expert, Sue contributed a chapter on designing a website and strategy for home based business operators looking to expand into online. Sue writes:

"... If your business is primarily web based, then your page will be the main moment of truth you have to impress your market. Your entire operation will be judged by the design and function of your website. Selling from a poorly designed site is like trying to conduct business from the boot of your car. Credibility is the key."

This book is packed with ideas and advice, drawn from the author's experience and that of the many fascinating people she has met. Whatever sort of business you are interested in running from home, the author helps you to:

• research opportunities and competition
• work out how to fund your venture
• set up your workplace
• decide how much to charge
• deal with accounting and tax
• establish good relationships with your customers.

Earning Money from Home. Click here for 'Earning Money From Home' at the Australian Consumers Association's Choice Bookshop.

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