Case Study
Suncorp Stadium
Suncorp Stadium is a world-class stadium that provides Brisbane and South-East Queensland with a 52,000 plus seat capacity venue able to accommodate a range of uses, including rugby league, rugby union and soccer games as well as concerts, functions, seminars and more. Major sports facilities firm AEG Ogden made iSmart its choice for the design and development of the Suncorp Stadium website, but the organisation also opted for the email marketing solution provided by iSmart to communicate with its members. Once again, the ease of use of the system was a primary requirement for the venue management organisation. iSmart delivered an appropriate product that enabled the Suncorp Stadium management to communicate in a quick and efficient way.
Greg Adermann, Communication and Memberships Manager at Suncorp Stadium specifies that "we use iSmart's email marketing solution as our primary method of communication with Stadium Members, be it providing information about upcoming events or issues relevant to their membership, details of special offers, or the distribution of dining room menus and booking forms. It enables us to communicate quickly and efficiently with an ever increasing number of recipients; it's easy to use, minimal training is involved, it's professionally presented and it saves us considerably on printing and postage costs."
